Sony on Thursday mentioned it will make its cash-cow picture sensors smarter to develop their software, because the Japanese electronics maker seeks to scale back reliance on a saturated smartphone marketplace.
The corporate mentioned it has advanced the arena’s first picture sensor with an built-in synthetic intelligence (AI) processor, which will carry out duties similar to figuring out the scale of a crowd, scanning bar codes and tracking a driving force’s drowsiness – all in one chip.
As an AI processor is stacked on an image-sensing chip, the entire package deal can extract and procedure knowledge with out sending it to the cloud or in different places, getting rid of transmission latency and decreasing energy intake, Sony mentioned.
The transfer underscores how the Japanese large, whose once-dominant place in shopper electronics has been eroded through Asian opponents, nonetheless has a powerful arsenal of subtle era in spaces like sensors and robotics.
Sony’s chip industry earns more or less 90 p.c of income from picture sensors for smartphone cameras, capitalising on smartphone makers’ fresh focal point on digicam options as their largest differentiator.
On Wednesday, Sony mentioned profitability of the industry may just go to pot this 12 months because the coronavirus outbreak has clouded the outlook of the already saturated smartphone marketplace.
The corporate due to this fact objectives to spice up the proportion of its sensing answers industry, together with the newest AI-embedded chip, to 30 p.c of the chip department from four p.c through the 12 months finishing March 2026.
© Thomson Reuters 2020