Royal Enfield Expands Presence In South East Asia; Launches Operations In Cambodia

Royal Enfield commenced operations in Cambodia in June this yr and the variety comprises the Bullet 500, Classic bikes, Himalayan, in addition to the 650 Twins.




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Royal Enfield has partnered with Cambodia’s TF Motors for distributing its bikes

Royal Enfield has expanded its global presence with the emblem’s fresh access within the Cambodian marketplace in South East Asia. The Chennai-based motorcycle maker has appointed TF Motors as its professional distributor and inaugurated its first flagship retailer in June this yr situated within the nation’s capital – Phnom Penh. Royal Enfield’s new retailer is entirely operational and the corporate is retailing the Bullet 500, Classic differ, Interceptor 650 and the Continental GT 650 out there. Prices for the bikes get started at $5099 (round ₹ 3.82 lakh) for the Bullet 500, going as much as $6431 (round ₹ 4.82 lakh) for the range-topping variant of the Continental GT.

Also Read: Royal Enfield Establishes Assembly Plant In Thailand; First Outside India

Royal Enfield

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The Royal Enfield flagship retailer in Cambodia is situated within the nation’s capital – Phnom Penh

Apart from bikes, Royal Enfield’s retail outlets will even retail the emblem’s protecting driving equipment, equipment, attire and different products. Cambodia additional expands Royal Enfield’s presence within the South East Asian marketplace that has witnessed greater call for for the producer in recent times. In 2019, RE introduced its new meeting plant in Thailand, its first out of doors India that marked the corporate’s first fully-owned subsidiary within the Asia Pacific area. The producer additionally has established presence in Vietnam, Malaysia, Philippines, Indonesia, or even South Korea.

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Royal Enfield will even retail protecting driving equipment, attire, equipment and products on the retailer

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The Cambodian bike marketplace is a fast-growing area ruled by way of commuter choices from a number of Chinese avid gamers. The top class bike marketplace even though remains to be at a nascent level and has noticed restricted good fortune for manufacturers like Kawasaki and Ducati previously. However, Royal Enfield, which operates within the mid-size phase, targets to capitalise on its strengths as a large-capacity bike maker with obtainable pricing for its merchandise. Apart from RE, different Indian two-wheeler makers that retail merchandise in Cambodia come with Bajaj Auto and TVS Motor Company.

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