Cult motorbike maker needs to stay targeted at the mid-sized section and could also be having a look at launching many new merchandise within the 650 cc circle of relatives.
Royal Enfield dominates the 250 cc and above section of motorcycles with a 95% marketplace percentage.
Chennai-based bike producer Royal Enfield has showed that it’s operating on a brand new engine platform that can take a seat between the corporate’s widespread 350 cc unmarried cylinder and 650 cc twin-cylinder platforms. The corporate has stated it’ll stay targeted at the mid-sized class of bikes in each home in addition to world markets whilst ensuring that the motorcycles stay obtainable to the patron. Currently Royal Enfield dominates the 250 cc and above section of motorcycles in India the place it holds a whopping 95 in keeping with cent marketplace percentage.
The above 500 cc section of motorcycles in India has grown four occasions for the reason that release of 650 cc twins
Vinod Dasari, CEO, Royal Enfield shared unique information about the corporate’s long term product portfolio of motorcycles on carandbike’s on-line display, Freewheeling. When requested a few new platform, bridging the distance between the 350 cc and the 650 cc, he showed that the corporate is operating on a brand new platform between them. He stated,” We are targeted at the mid-sized section and our purpose is to develop the worldwide mid-sized marketplace. My trust is that it’ll considerably develop as there might be extra aspiration for mid-sized merchandise. Demand could also be falling for terribly high-end merchandise so the ones patrons also are coming down.” The above 500 cc section of bikes in India has grown 4 occasions for the reason that corporate introduced the Continental 650 cc and the Interceptor 650 cc twins out there 2 years in the past.
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Dasari additionally printed that Royal Enfield’s product construction groups each in UK and India are specializing in how they may be able to get extra from infrastructure the corporate has already created for current engines in addition to frames. He added that aside a brand new platform the corporate may just additionally do extra with a 350 cc or may just additionally scale back the 650 cc and even take it somewhat upper.